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Market Research

Research Methods


User Experience

Usability Methods






Usability Test Methods

ReferencePoints™ is our approach built on an understanding of the cognitive processes, behaviour and motivations gathered from over 1000 user test interviews conducted world-wide.

ReferencePoints™ uses qualitative techniques combining an understanding of your specific requirements and the product issues with our user experience know-how - we conduct tests from Concept through to Market Launch, delivering you clear and actionable insights every step of the way:

Usability Test Interviews

Heuristic Evaluations

Everture ReferencePoints™

Banner Evaluation, Concept Testing


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