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The key principles of professional market research are founded on honesty, objectivity, confidentiality and transparency. In addition to these principles, Everture is wholly committed to meeting the requirements of the following laws and codes designed to protect the interests of respondents and clients and other parties engaged in marketing or social research.

• Data Protection Act 1998
  
• Market Research Society's (MRS) Code of Conduct
  
• ICC/ESOMAR International Code of Marketing and Social Research
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• Computer Misuse Act 1990

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